Data Analytics Methods for Marketing
Completed by Yesika Alexandra Brouwer Olivo
July 6, 2022
12 hours (approximately)
Yesika Alexandra Brouwer Olivo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
