Principles of Public Relations
Completed by Alina Zaitseva
October 22, 2025
6 hours (approximately)
Alina Zaitseva's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Corporate Sustainability
- Category: Branding
- Category: Research
- Category: Stakeholder Engagement
- Category: Communication Planning
- Category: Marketing and Public Relations
- Category: Public Relations
- Category: Ethical Standards And Conduct
- Category: Corporate Communications
- Category: Strategic Communication
