Attract and Engage Customers with Digital Marketing
Completed by Cristian Vargas Lopez
November 18, 2025
14 hours (approximately)
Cristian Vargas Lopez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Target Audience
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
