Data Analytics Methods for Marketing
Completed by Samira Samir Abdo
July 22, 2025
12 hours (approximately)
Samira Samir Abdo's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Marketing
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Strategies
- Category: Marketing Channel
