Data Analytics Methods for Marketing
Completed by Guillermo Martin Rojas Camones
June 25, 2025
12 hours (approximately)
Guillermo Martin Rojas Camones's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
