Applying Data Analytics in Marketing
Completed by Wylie Blanchard
November 3, 2019
16 hours (approximately)
Wylie Blanchard's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Social Network Analysis
- Category: Marketing Strategy and Techniques
- Category: Social Media Analytics
- Category: Customer Retention
- Category: Marketing
- Category: Customer Analysis
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Data Ethics
- Category: Machine Learning
