Ethics, Culture, and Global Perspectives
Completed by LUIS GARCIA DE LA CRUZ
March 18, 2024
14 hours (approximately)
LUIS GARCIA DE LA CRUZ's account is verified. Coursera certifies their successful completion of Ethics, Culture, and Global Perspectives
What you will learn
Identify ethical issues in global business.
Explain what culture is and where culture exists or manifests itself.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Explain what cultural equity is and how brands can become cultural symbols.
Skills you will gain
- Category: Stakeholder Management
- Category: Branding
- Category: Stakeholder Analysis
- Category: Intercultural Competence
- Category: Ethical Standards And Conduct
- Category: Global Marketing
- Category: Business Ethics
- Category: Brand Strategy
- Category: Cultural Responsiveness
- Category: Culture
- Category: Brand Management
- Category: Decision Making
