Qualitative Research
Completed by Sofia Suarez
August 5, 2025
14 hours (approximately)
Sofia Suarez's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Discussion Facilitation
- Category: Survey Creation
- Category: Stakeholder Engagement
- Category: Research
- Category: Business Research
- Category: Report Writing
- Category: Research Design
- Category: Drive Engagement
- Category: Sample Size Determination
- Category: Interviewing Skills
- Category: Research Methodologies
