Digital Marketing Capstone
Completed by Pankaj Mehta
August 21, 2018
17 hours (approximately)
Pankaj Mehta's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Campaign Management
- Category: Email Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Performance Analysis
- Category: Keyword Research
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Digital Advertising
- Category: Journey Mapping
- Category: Digital Marketing
