Foundations of Digital Marketing and E-commerce
Completed by Jesús Erwin Alarcón Escobar
September 15, 2026
12 hours (approximately)
Jesús Erwin Alarcón Escobar's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Email Marketing
- Category: Brand Awareness
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
