Applying Data Analytics in Marketing
Completed by HUGO ALEJANDRO PARDO DELGADO
July 23, 2022
16 hours (approximately)
HUGO ALEJANDRO PARDO DELGADO's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Generative AI
- Category: Customer Retention
- Category: AI Personalization
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Marketing Strategies
- Category: Social Network Analysis
- Category: Customer Insights
- Category: Predictive Modeling
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Text Mining
