Applying Data Analytics in Marketing
Completed by Nikhil Tandesi
April 18, 2025
16 hours (approximately)
Nikhil Tandesi's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Analytics
- Category: Social Network Analysis
- Category: Data-Driven Marketing
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Data Analysis Software
- Category: Data Ethics
- Category: AI Personalization
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Machine Learning
- Category: Data Analysis
