Developing a Winning Marketing Strategy
Completed by AMIRAH FARHANI BINTI ABD SALAM
April 3, 2026
16 hours (approximately)
AMIRAH FARHANI BINTI ABD SALAM's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Marketing Management
- Category: Value Propositions
- Category: Customer Analysis
- Category: Branding
- Category: Product Marketing
