Digital Marketing: Customer Engagement Strategy
Completed by Andreas Lauber
January 3, 2017
12 hours (approximately)
Andreas Lauber's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Consumer Behaviour
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Marketing Strategy and Techniques
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Data Analysis
- Category: Digital Media Strategy
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Data Collection
