Attract and Engage Customers with Digital Marketing
Completed by Jorien van Luling
October 13, 2025
14 hours (approximately)
Jorien van Luling's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Online Advertising
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Digital Advertising
- Category: Persona Development
