Marketing in a Digital World
Completed by Marc Michelmann
September 26, 2016
28 hours (approximately)
Marc Michelmann's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Digital Transformation
- Category: Marketing
- Category: Customer Engagement
- Category: Digital Marketing Tools
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Earned Media
- Category: Marketing Management
- Category: Content Creation
- Category: Digital Brand Strategy
- Category: Market Dynamics
- Category: Promotional Strategies
