Customer Value in Pricing Strategy
Completed by Taylor Elizabeth Jennings
March 25, 2025
14 hours (approximately)
Taylor Elizabeth Jennings's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Customer Analysis
- Category: Revenue Management
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Customer Insights
