AI for Marketing
Completed by Daniel Höb
October 4, 2026
6 hours (approximately)
Daniel Höb's account is verified. Coursera certifies their successful completion of AI for Marketing
What you will learn
Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.
Skills you will gain
- Category: Email Automation
- Category: Strategic Marketing
- Category: Agentic Workflows
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: AI Workflows
- Category: Generative AI Agents
- Category: Marketing Planning
- Category: Content Strategy
- Category: Social Media Marketing
- Category: Email Marketing
