Assess for Success: Marketing Analytics and Measurement
Completed by Alexander Von Ivan Valera
December 6, 2024
18 hours (approximately)
Alexander Von Ivan Valera's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Marketing Planning
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Paid media
- Category: Google Analytics
- Category: Data-Driven Marketing
