Cost and Economics in Pricing Strategy
Completed by Siu Wai Chan
November 18, 2017
12 hours (approximately)
Siu Wai Chan's account is verified. Coursera certifies their successful completion of Cost and Economics in Pricing Strategy
What you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Category: Market Dynamics
- Category: Revenue Management
- Category: Consumer Behaviour
- Category: Demand Planning
- Category: Marketing Channel
- Category: Economics
- Category: Regression Analysis
- Category: Cost Benefit Analysis
- Category: Cost Accounting
- Category: Supply And Demand
