Introduction to Digital Advertising
Completed by FATIH ISKENDER
October 18, 2020
6 hours (approximately)
FATIH ISKENDER's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Pivot Tables And Charts
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Target Audience
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Campaign Planning
- Category: Media Buying
- Category: Digital Advertising
- Category: Scatter Plots
- Category: Performance marketing
- Category: Digital Media Strategy
