Digital Marketing: Customer Engagement Strategy
Completed by Vihaan Kavedia
July 16, 2025
12 hours (approximately)
Vihaan Kavedia's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Analysis
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Generative AI
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
