Measure and Optimize Social Media Marketing Campaigns
Completed by Ernesto Alonso Remy
September 1, 2026
12 hours (approximately)
Ernesto Alonso Remy's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Presentations
- Category: Marketing Communications
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
