Measure and Optimize Social Media Marketing Campaigns
Completed by Sibongiseni Gentsu
July 22, 2025
12 hours (approximately)
Sibongiseni Gentsu's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Campaign Management
- Category: Marketing Communications
- Category: Presentations
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Return On Investment
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Marketing Analytics
