Developing a Winning Marketing Strategy
Completed by steven conte
May 14, 2026
16 hours (approximately)
steven conte's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Customer Analysis
- Category: Marketing
- Category: Branding
- Category: Product Marketing
- Category: Marketing Management
