Developing a Winning Marketing Strategy
Completed by steven conte
May 14, 2026
16 hours (approximately)
steven conte's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Product Planning
- Category: Market Research
- Category: Target Market
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Target Audience
- Category: Market Analysis
- Category: Brand Management
