Assess for Success: Marketing Analytics and Measurement
Completed by Giovanna Franchini da Silva
August 1, 2025
18 hours (approximately)
Giovanna Franchini da Silva's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Media Strategy
- Category: Google Analytics
- Category: Paid media
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: Content Performance Analysis
- Category: Media Buying
- Category: Data Presentation
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Pivot Tables And Charts
