Positioning: What you need for a successful Marketing Strategy
Completed by Ganesh R
May 30, 2017
11 hours (approximately)
Ganesh R's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Market Analysis
- Category: Competitive Analysis
- Category: Target Audience
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Product Marketing
- Category: Market Intelligence
- Category: Value Propositions
- Category: Target Market
