Customer Value in Pricing Strategy
Completed by Ivo Alessandro Reck Claudino
July 22, 2017
14 hours (approximately)
Ivo Alessandro Reck Claudino's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Customer Insights
