Building Generative AI Capabilities
Completed by Caroline Hanna Hellgren Modig
November 22, 2025
3 hours (approximately)
Caroline Hanna Hellgren Modig's account is verified. Coursera certifies their successful completion of Building Generative AI Capabilities
What you will learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you will gain
- Category: Generative AI
- Category: Marketing Strategies
- Category: Customer experience improvement
- Category: Change Management
- Category: Design Thinking
- Category: Marketing Planning
- Category: Information Privacy
- Category: Strategic Marketing
- Category: Business Ethics
- Category: Customer Relationship Management
- Category: Business Strategy
- Category: Law, Regulation, and Compliance

