Marketing analytics: Know your customers
Completed by Sandy Sacoto Moreno
June 3, 2020
20 hours (approximately)
Sandy Sacoto Moreno's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Integration
- Category: Marketing Effectiveness
- Category: Big Data
- Category: Digital Analysis
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Customer Data Management
- Category: Digital Marketing
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
