Measure and Optimize Social Media Marketing Campaigns
Completed by Lakisha Massey
May 26, 2025
12 hours (approximately)
Lakisha Massey's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Social Media Analytics
- Category: Performance Reporting
- Category: A/B Testing
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Communication
- Category: Key Performance Indicators (KPIs)
