Positioning: What you need for a successful Marketing Strategy
Completed by Nicolas Strode
July 1, 2018
11 hours (approximately)
Nicolas Strode's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Target Audience
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Marketing
- Category: Market Intelligence
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Market Trend
- Category: Target Market
- Category: Consumer Behaviour
