Optimizing a Website for Google Search
Completed by XUEZHEN YANG
October 2, 2025
13 hours (approximately)
XUEZHEN YANG's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Content Optimization
- Category: Competitive Analysis
- Category: Content Development and Management
- Category: Content Performance Analysis
- Category: Return On Investment
- Category: Relationship Management
- Category: Performance Reporting
- Category: Marketing
- Category: Keyword Research
- Category: Content Strategy
