Brand and Product Management
Completed by Katharina Mahltig
February 9, 2020
10 hours (approximately)
Katharina Mahltig's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: New Product Development
- Category: Portfolio Management
- Category: Employee Engagement
- Category: Branding
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Estimation
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Product Lifecycle Management
- Category: Product Management
- Category: Competitive Analysis
