Developing a Marketing Mix for Growth
Completed by David Ip
March 5, 2018
13 hours (approximately)
David Ip's account is verified. Coursera certifies their successful completion of Developing a Marketing Mix for Growth
What you will learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you will gain
- Category: Consumer Behaviour
- Category: Market Opportunities
- Category: Marketing Management
- Category: Product Assortment
- Category: Communication Planning
- Category: Integrated Marketing Communications
- Category: Marketing Planning
- Category: Advertising Campaigns
- Category: Product Planning
- Category: Promotional Strategies
- Category: Marketing Channel
- Category: Strategic Marketing
