Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Olla AlRefai
May 18, 2018
11 hours (approximately)
Olla AlRefai's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Management
- Category: Consumer Behaviour
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Campaign Planning
- Category: Budget Management
- Category: Brand Strategy
- Category: Communication Strategies
- Category: Marketing and Public Relations
- Category: Advertising
- Category: Marketing Communications
- Category: Brand Loyalty
