Measure and Optimize Social Media Marketing Campaigns
Completed by Om Parkash
June 22, 2026
12 hours (approximately)
Om Parkash 's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Social Media Marketing
- Category: Facebook
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Business Metrics
- Category: A/B Testing
- Category: Marketing Communications
- Category: Social Media Campaigns
