Developing a Winning Marketing Strategy
Completed by Aaron Roby
February 8, 2026
16 hours (approximately)
Aaron Roby's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Insights
- Category: Branding
- Category: Marketing Management
- Category: Market Research
- Category: Product Marketing
- Category: Customer Analysis
- Category: Product Planning
- Category: Brand Management
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
