Social Media and Digital Marketing Fundamentals
Completed by SANJANA GANESH NIKAM
June 17, 2021
10 hours (approximately)
SANJANA GANESH NIKAM's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Marketing
- Category: Digital Marketing Tools
- Category: Integrated Marketing Communications
- Category: Social Media
- Category: Social Media Strategy
- Category: Content Marketing
- Category: Social Media Content
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Content Strategy
- Category: Digital Media Strategy
- Category: Cross-Channel Marketing
