Foundations of Digital Marketing and E-commerce
Completed by Wai Sum Samantha Chan
June 19, 2025
12 hours (approximately)
Wai Sum Samantha Chan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Branding
