Positioning: What you need for a successful Marketing Strategy
Completed by Brooke Hall
April 26, 2017
11 hours (approximately)
Brooke Hall's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
- Category: Market Trend
- Category: Market Dynamics
- Category: Market Intelligence
- Category: Target Market
- Category: Marketing
- Category: Market Research
- Category: Product Strategy
- Category: Value Propositions
- Category: Customer Insights
