- Presentations
- A/B Testing
- Digital Marketing
- Social Media Campaigns
- Social Media Marketing
- Data Presentation
- Data Analysis
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Marketing Budgets
- Performance Reporting
Measure and Optimize Social Media Marketing Campaigns
Completed by Shahid Rasool
October 29, 2023
13 hours (approximately)
Shahid Rasool's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
