Introduction to Digital Advertising
Completed by Anaïs Zineb ZARHOUN
July 25, 2025
6 hours (approximately)
Anaïs Zineb ZARHOUN's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Campaign Planning
- Category: Media Planning
- Category: Data Ethics
- Category: Paid media
- Category: Campaign Management
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Scatter Plots
- Category: Target Audience
- Category: Conversion Funnel Analysis
