Data Analytics Methods for Marketing
Completed by Alejandra Dayana Avila Utrilla
December 3, 2025
12 hours (approximately)
Alejandra Dayana Avila Utrilla's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Model Evaluation
- Category: Advertising Campaigns
- Category: Marketing Strategies
