Measure and Optimize Social Media Marketing Campaigns
Completed by Sigmundur Pálsson
December 21, 2025
12 hours (approximately)
Sigmundur Pálsson's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance Reporting
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Presentations
- Category: A/B Testing
- Category: Digital Marketing
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
