Developing a Winning Marketing Strategy
Completed by JUAN FRANCISCO NAJERA COTO
February 5, 2019
16 hours (approximately)
JUAN FRANCISCO NAJERA COTO's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Market Research
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Consumer Behaviour
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Target Market
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Customer Insights
