Positioning: What you need for a successful Marketing Strategy
Completed by José Ramón Alcocer de Castro
December 28, 2017
11 hours (approximately)
José Ramón Alcocer de Castro's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Marketing
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Target Market
- Category: Market Dynamics
- Category: Marketing
- Category: Strategic Marketing
- Category: Value Propositions
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Competitive Analysis
- Category: Market Research
