Developing a Winning Marketing Strategy
Completed by Daniel Murrell
February 8, 2018
16 hours (approximately)
Daniel Murrell's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Product Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Strategic Marketing
- Category: Market Research
- Category: Customer Insights
- Category: Brand Strategy
