Developing a Winning Marketing Strategy
Completed by Ashley Scott
September 10, 2018
16 hours (approximately)
Ashley Scott's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Market Research
- Category: Customer Insights
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Target Market
- Category: Consumer Behaviour
- Category: Branding
- Category: Brand Management
- Category: Target Audience
- Category: Product Marketing
- Category: Customer Analysis
